Carol Haney
Author Bio
At Qualtrics, Carol Haney is head of research and data science. Her principal research area is online quantitative research, specifically focusing on best practices around sampling, Total Survey Error, and advanced analytics.
Carol currently works with multiple commercial clients, mostly in the financial, health, and tech spaces. Carol has experience running large survey programs that involve customer experience, segmentation, and performance measurement. In 2015, Carol was honored by Qualtrics as the most valuable player.
Prior to Qualtrics, Carol has worked in executive positions at Toluna; Harris Interactive; TNS; SPSS; and the National Opinion Research Center at the University of Chicago. Carol currently leads all the formative research for the CDC’s anti-smoking ads for the past five years, a campaign that has in part contributed to the five-year decline in smoking rate in the U.S. amongst adults from 23% to 14%.
Articles attributed to Carol Haney
Make the Investment or Not? A Case Study Using Regression-Based Driver Analysis
We often find organizations wondering how to use their data to make better decisions. One of the tools that we frequently recommend is regression-based driver analysis. This approach helps to ident...
By Carol Haney, Elizabeth Dean
Stop Writing Surveys and Start Designing a Fake Report
In our work helping organizations develop their Experience Management (XM) programs, we find that they often want to jump in and start writing surveys. And that makes sense, right, you have to collect...
By Carol Haney, Elizabeth Dean